lesson eight business news reading 商业报刊阅读 （3）
features of western business news writing (西方商业新闻写作特点)
one of the most important features of western business news writing is the usage of simple and lively english. since of most these writings cover not stories but trends of the market or development of policies, it is essential to make the writing right to the point and accessible to reader of various education levels. therefore, conciseness and clarity are the keys (语言简练通俗):
“ the company expects to incur a loss, excluding special items, of between (11) cents and (14) cents per share in the first quarter.”
“capital spending by industry just pokes along. ditto residential building.”
the collapse of copper price has come just as demand for it from the industrialized world has dropped 8% on last year and as production, after two years of high prices, is starting to increase.
much information has been covered, yet using only one sentence.
a long and boring day at work tires your eyes and mind. wouldn’t it be even worse if you have to read on to some drab writings in news? so don't be surprised to see such lively expressions （用词生动形象）: