首页 > 商务英语 > 商务口语 > 正确的选择广告媒体,达到销售目标-商务英语情景对话

文章详情

正确的选择广告媒体,达到销售目标-商务英语情景对话

来源:慢速英语   时间:1970-01-01 08:00:00

这一篇文章讨论的也是如何正确的选择行销媒体(广告媒体)来达到销售目标。公司让广告部进行调查然后撰写广告提案,请看下面的商务英语情景对话。

海伦:
we want to achieve the market goal with the right media.
我们想要使用正确的行销媒体来达到市场目标.

李奥:
Certainly. We've done some tactical planning already. We think we've come up with a good plan.
当然.我们已经完成一些战略计划.我们认为我们已经提出一项不错的计划.

海伦:
What media do you plan to use?
你们准备使用何种媒体?

李奥:
Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
考虑到你们想要表现的形象.我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿.

海伦:
So that way, our advertising dollars would be focused on people we know are computer users.
这样一来.我们的广告花费就会针对在.如我们所知.计算机使用者身上.

李奥:
Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
是的.我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别.

海伦:
Will there be any direct mail?
会有任何广告邮件吗?

李奥:
No. That would not be correct for a manufacturer like you. Leave that to the retailers.
没有.对像你们这样的制造商来说.那并不是正确的作法.把这种方式留给零售商吧.

海伦:
Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
说得没错.请准备一份更详细的提案.然后我会把它推销给高阶主管.

李奥:
Great. We'll get started right away.