we want to achieve the market goal with the right media.
Certainly. We've done some tactical planning already. We think we've come up with a good plan.
What media do you plan to use?
Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
So that way, our advertising dollars would be focused on people we know are computer users.
Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
Will there be any direct mail?
No. That would not be correct for a manufacturer like you. Leave that to the retailers.
Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
Great. We'll get started right away.