As for the selection of business media, would you like to share some thoughts with us?
Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or aboard.
Say, we plan to use newspaper to advertise our products. Any suggestions?
To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
Compared with other media, any advantages for newspaper?
Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second.
Newspaper must have their shortcomings.
Definitely. Newspapers also have disadvantages: lack of audience selectivity, short lifespan, poor production quality, heavy advertising competition, potentially poor ad placement, and overlapping circulation.
Then what about magazines?
Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of c