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用英语讨论广告策划及设计方案-商务英语情景对话

来源:慢速英语   时间:1970-01-01 08:00:00

用英语咨询和讨论广告策划及设计方案,在报纸上打小型广告看小狗,还是在多媒体广告吸引顾客,建立品牌知名度。

艾力克斯:
Bob, have you got any ideas about the advertising of our sky beer?
鲍勃.关于我们天空牌啤酒的广告设计你有什么想法吗?

鲍勃:
I think we can start out with small newspaper ads. Then we`ll see what kind of response we get. Based on that we`ll decide whether to run full-page ads. If we don`t get a positive response from the newspaper ads, we'll do some radio spots.
我认为可以先在报纸上打小型广告.看看有什么反应.根据反应我们再决定是否作整版广告.如果报纸反应不理想.我们将做些广播广告.

艾力克斯:
Sounds good. But I have a different idea. Listen. I plan to use the media mix to reach our target market. Our main goal is to establish brand awareness among our target audience.
很好.但我的想法和你不同.我计划用媒体组合来达到市场目标.我们的主要目标是在目标顾客中建立起品牌知名度.

鲍勃:
What do you plan to use?
你打算使用哪些媒体?

艾力克斯:
I plan to put together two 30-second prime-time TV commercial. We`ll begin with a slow-moving shot of the crowds. Then we`ll come in on a close-up of our main stress. She will be drinking our sky beer and the rest of the crowd will be moving in towards he
我打算策划两个30秒的广告在电视黄金时间播出.我们可以首先用一个缓慢移动的人群镜头.然后推入我们女主角的特写.她喝着一瓶天空牌啤酒.其他人向着她一动.我打算用产品的这个镜头结束.伴随的广告妙语是"请相信我们".

鲍勃:
Great! I like where you're going with this, but what kind of music are going to have in the background.
好极了!我很喜欢你的这种处理.可是你打算用什么背景音乐呢?

艾力克斯:
We'd better use light music. It makes the audience feel comfortable.
我们最好用轻音乐.轻音乐使观众感到很舒服.

鲍勃:
I think we can also run billboard and print ads to help create board brand recognition.
我们还可以同时刊登户外广告及平面广告来帮助创立品牌识别.