I went over the sales figures in the market research report. If you take that report and compare it with our survey of consumer buying habits.there`sonly one conclusion.
It seems this market is sensitive to price. When our product was marketed up at a higher introductory price. Our sales after product launch were low. At a discounted introductory price, we landed more sales.
So, we should start low?
I think that would be a good idea. Price is an important variable in our market,so we can use it to build our customer base. If our customers get hooked on the low introductory price,they will buy and become more loyal to our brand.Later on,when we hit a
That sounds like a really clever marketing strategy.
This is a very competitive market. We`ve got to come up with a few clever strategies in order to keep our place on top.
I think our main strength is with young consumers.
You remind me. I have another idea now.