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产品市场调研和研究-商务英语情景对话

来源:慢速英语   时间:1970-01-01 08:00:00

销售人员在推销产品前除了对产品的功能功效、优缺点和特点了解得非常清楚外,公司还需要做产品市场研究,也就是找出这种产品是否有市场。请看下面的英语情景对话。

叶先生:
How is market research carried out?
怎样进行市场研究?

夏小姐:
That's a very wide question. But to put it in a very simple term, one of the objects of market research is to find out whether there's a market for that product and whether we can sell that product in the market.
这是一个很广泛的问题.简单地说.市场调研的目标之一就是找出这种产品是否有市场.在市场上是否能出售这种产品.

叶先生:
Who does this kind of job then?
那么谁做这种工作呢?

夏小姐:
Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.
有时候我们自己搞调研.但对于那些开发费用高的主要产品我们请专家调研.

叶先生:
Do your own salesmen take part in?
你们自己的销售人员参加吗?

夏小姐:
In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior sales men are brought in.
在开始阶段.只有地区经理参与.如果我们决定搞试销.一些高级销售员也参加.

叶先生:
It seems to me that the salesmen receive some special training.
依我看.销售人员接受了一些特殊训练.

夏小姐:
Yes, they all have initial training course when they first join the company.and this includes product training.
是的.他们在进入公司时.都进行了培训.其中包括产品知识培训.

叶先生:
What is that?
什么意思?

夏小姐:
As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.
作为一名销售人员.他或她必须对公司产品的用途.设计特点.独特优点等都非常了解.

叶先生:
I see.
我知道了.