How is market research carried out?
That's a very wide question. But to put it in a very simple term, one of the objects of market research is to find out whether there's a market for that product and whether we can sell that product in the market.
Who does this kind of job then?
Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.
Do your own salesmen take part in?
In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior sales men are brought in.
It seems to me that the salesmen receive some special training.
Yes, they all have initial training course when they first join the company.and this includes product training.
What is that?
As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.