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讨论销售手段的媒介及预算:商务英语情景对话

来源:慢速英语   时间:1970-01-01 08:00:00

简:
How have the preparations for the new marketing campaign been going?  
新营销活动的准备工作进行得怎样了?

尼克:
Good so far, but we still need to make some more group decisions before we can proceed any further.  
迄今为止还算不错.但是在我们进一步行动之前.我们还需要一些群体决策.

简:
What about?  
关于哪方面的?

尼克:
Who is our target market, what forms of media to use in the campaign as well as the budget?  
谁是我们的目标市场?在营销中使用什么形式的媒介手段.以及预算?

简:
Well, I already know that management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements.  
嗯.我知道管理层说我们针对的是18-25岁这个年龄段.而且他们明确指出想要电视广告这种媒介手段.
 
尼克:
But what about the budget? Television advertisements are the most expensive.  
但是预算怎么样?电视广告是最贵的.
 
简:
Leave that to management to decide.  
那就留给管理层去决定吧.

尼克:
So what should I tell the staff in my department?  
那我要对本部门的员工交待些什么?
 
简:
Have the people in your department prepare some ideas for a television and magazine based media marketing campaign.  
让他们准备一些以电视和杂志为媒介的营销活动的电子.

尼克:
Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.  
好的.过几天我们会给你一份我们想出的点子的汇报.