How have the preparations for the new marketing campaign been going?
Good so far, but we still need to make some more group decisions before we can proceed any further.
Who is our target market, what forms of media to use in the campaign as well as the budget?
Well, I already know that management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements.
But what about the budget? Television advertisements are the most expensive.
Leave that to management to decide.
So what should I tell the staff in my department?
Have the people in your department prepare some ideas for a television and magazine based media marketing campaign.
Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.