Now we've decided to go global, what form of entry should we use to get into the US market?
Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
But their local market knowledge could be invaluable.
But there are easier ways to gain that local knowledge.
So what is your suggestion then?
I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
But what about the marketing and sales aspects of the entry?
We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.
Ok, but I think we should compile a full strategy guide before we do anything else.