steve: mike, what do you know about writing a business plan?
mike: plenty. what type of plan are you writing?
steve: well, i have this great new idea that i think will make a motza.
mike: want to let me in on the secret?
steve: not yet my friend but i would like your help in writing the business plan.
mike: well, the main things you should include are an outline of your idea, your market research and your budgets.
steve: oh, i didn't realize that it would be so much work. is there a quick way instead?
mike: if you ask someone to invest in your business, they will want all of that type of information.
steve: i've heard a lot about ipo's recently. they seem like an easy way to get rich.
mike: steve you really have a lot to learn about business. i would be happy to help, but i want a percentage of your profits.