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在线为你量身定做的个性化的价格

来源:慢速英语   时间:2020-05-08 16:56:27

Online Personalization Means Prices Are Tailored to You, Too

网上为你量身打造个性化的价格服务

If you were to walk into a brick and mortar store and they were offering better prices for less affluent people there would be a revolt, right? No one would stand for this. Christo Wilson, a computer scientist at Northeastern University. But on the Internet, he says, anything goes when it comes to pricing. It is super subjective. Everything can be personalized.

如果你走进实体店,为不太富裕的人提供一个更优惠的价格,就会有人抗议,对吧?没有人会忍受这样。东北大学的计算机科学家克里斯托威尔逊说。但是在互联网上,涉及到价钱,所有的事都很顺利,非常主观,所有事都可以个性化设计。

Wilson and his colleagues analyzed just how personal online shopping can get. They compared the search results of 300 real-world users to searches by cookie-free, fake accounts on 16 major e-commerce sites. Turns out half the sites personalized search results, based on who was searching. Especially travel sites. Expedia and Hotels.com prioritized more expensive hotels for certain users; and Priceline skewed search results based on past purchases.

威尔逊跟他的同事分析网上购物到底有多么个性化。他们把300个真实网购的用户的调查结果与16家主要的电子商务网站的缓存信息和虚假账号进行比较。基于调查对象得出:有一半的网站有个性化的搜索结果。特别是旅游网站,艾派迪酒店网站(Expedia and Hotels.com)为一些用户优先提供一些昂贵的酒店,缤客网(Priceline)则基于过去的购买力偏向调查的一部分人。

But Wilsons favorite example of variable online pricing was HomeDepot.com - where shoppers on mobile devices tend to be offered much more expensive items. Its like you went on your desktop and you search for a table and they give you a plastic folding table; but you search from your phone and they give you a mahogany dining room table. The researchers will present their findings on November 6th at the Internet Measurement Conference in Vancouver. [Aniko Hannak et al: Measuring Price Discrimination and Steering on E-commerce Web Sites]

但是威尔逊最喜欢的一个价格网站是家得宝网站(HomeDepot.com ),在这个网站里,移动设备经销商倾向于销售一些更贵的东西。这就像你打开页面,想找张桌子,但是他们给你提供一个塑料的折叠桌子,但是你从手机里搜索,他们给你一个红木餐桌。11月6号,研究员会在温哥华举行的互联网测量会议上展示他们的研究发现。

For all you comparison shoppers, heres Wilsons advice on how to beat the bots. Do the search from your desktop, as you normally would. You should also do the search from an incognito or a private window. You should also then do the search from your mobile, or your tablet. And then if youre really paranoid, you should also talk to a friend or a family member or friend, and have them also do the search. We;ve gone from brick and mortarto click and be mortified.

对于爱比较的购物者来说,这里是威尔逊给的关于如何做出选择的建议。尽可能的从电脑中搜索信息,你可以去私人橱窗中看看,搜索信息。当然也可以从手机或者平板上搜信息。如果你确实多疑,你可以跟家人或者朋友一起调查。我们从实体店挑选东西或许被伤害的方式已经结束了。

Christopher Intagliata

克里斯托佛因塔利亚塔