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[翻译字幕]Economics Report - A Comic Book About Business Finance

来源:慢速英语   时间:2012-06-09 11:04:19

经济报道 - 各类专业方面的漫画版书籍帮助读者更快学习

This is the VOA Special English Economics Report.


You probably have heard of comic book heroes like Superman, Batman and Spiderman. But what about Tom the motorcycle shop owner, Joe Knight and Karen Berman?


Tom, Joe and Karen all appear in a comic book called “Financial Intelligence.” But Mr. Knight and Ms. Berman are real people. In two thousand six, they wrote a book called “Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean.” It was written for people who need to learn quickly about accounting. The book explains, in simple ways, often-complex methods of keeping financial information. It became a best-seller.

汤姆、乔·奈特和卡伦·伯曼全都是一本名为《财务智慧》的漫画上的人物。但奈特先生以及伯曼女士是生活中实际存在的人物。2006年,他们写了一本名为《财务智慧:如何理解数字的真正含义》 的书。这本书是为那些必须快速了解财务的人准备的,它通俗易懂地解释了通常非常复杂的管理财务信息的方式,也因此成为了一本畅销书。

This month, publisher SmarterComics released a comic book that provides the same information in easy-to-understand, picture form. The new book is a combination of a textbook and a graphic novel. It tells the story of Tom, a mechanic who must quickly learn how to direct the motorcycle repair shop his father founded. Tom has no experience with finance, and is struggling with the business. Joe Knight and Karen Berman help him. Artist Dave Wachter made illustrations for the comic book.

本月,出版商SmarterComics发行了一本漫画书,用易于理解的图片形式把相同的信息展示了出来。这本新书是教科书和连环画的结合体,它讲述了一个名为汤姆,需要快速学会如何掌管父亲创办的摩托车修理店的技工的故事。汤姆完全没有财务经验,正对此疲于应对。奈特和伯曼帮助了他。画家戴夫·瓦赫特(Dave Wachter)为这本连环画绘制了插图。

Franco Arda is the founder and head of SmarterComics. He formerly worked as an investment banker. He started the company almost three years ago with his own money. He wanted to create educational comics that increase understanding.


A picture from the "Financial Intelligence" comic book

FRANCO ARDA: “I think almost everybody understands the phrase that ‘a picture says a thousand words,’ so, I mean, mentally, probably ninety percent of us grew up with comics and they understand that comics or illustrations help learning a concept much quicker than just text alone.”


Franco Arda says “Financial Intelligence” will help readers quickly understand many of the major areas of accounting.


FRANCO ARDA: “Within an hour, you kind of get the idea of accounting, very quickly and not in a boring way. So you get these illustrations, you get the basics of accounting and you get some balance sheets and cash-flow statements.”


The new comic book is available in paperback. There will also be versions for iPad and iPhone users.


The website Entrepreneur.com named SmarterComics to its list of 100 Brilliant Companies of 2012. The company has created comic book versions of more than ten other books. These include “Think and Grow Rich” by Napoleon Hill, “The Prince” by Niccolo Machiavelli and “The Art of War” by Sun Tzu. Later this year, SmarterComics plans to release a comic book by rapper 50Cent.

Entrepreneur.com网站将SmarterComics出版社列入了2012年100家杰出公司的名单。这家公司创作了十多种其它书籍的漫画版。其中包括拿破仑·希尔(Napoleon Hill)的《思考致富》,尼科洛·马基雅维利(Niccolo Machiavelli)的《君主论》,以及孙武写的《孙子兵法》。今天晚些时候,该公司还计划发行说唱歌手50Cent写的一本漫画书。

You can see some pages from the “Financial Intelligence” comic book on our website, www.voanews.cn. And that’s the VOA Special English Economics Report, written by Chris Cruise. I’m Mario Ritter.