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As It Is - Russia, Ukraine See Red Over Coca-Cola Message

来源:慢速英语   时间:2016-01-26 09:01:07

The red-and-white logofor Coca-Cola is quickly recognized by people around the world.

It uses those colors in advertising and promotional messages.

Here’s a message about “Back to the Future Day” in October 2015. It uses those iconiccolors and logo.

Here’s another promotion around Daylight Saving Time.

So when Coca-Cola posted a message to VKontakte, Russia’s most popular social network, it included a map of Russia. And it was only expecting good will.

But the map did not include the contestedCrimean peninsulain the Black Sea. It also did not include two islands.

And Coca-Cola’s social media followers let the company know.

Russia says the Crimean peninsula belongs to it. Russians complainedthat the map was not accurate.

So Coca-Cola re-drew the map, including the missing islands and peninsula. The company wrote “The map has been corrected! We hope you will understand,” along with an apology.

But then people from Ukraine got upset. Ukraine says the Crimean peninsula belongs to it. Ukrainians wrote posts on social media with the hashtag #BanCocaCola.

So many people were upset about this, that the Ukraine embassy in Washington discussed the map with Coca-Cola and the State Department.

The conversation elicitedan official apology letter from Coca-Cola’s chief public affairs officer.

“We clearly missed the mark with this holiday greeting,” it said.

I’m Dan Friedell.

Words in This Story

contest – v. to challenge, question, push back, disagree

elicit – v. to get a response

peninsula – n. a piece of land that is almost entirely surrounded by water and is attached to a larger land area

complain – v. to say or write that you are unhappy, sick, uncomfortable, etc., or that you do not like something

iconic – adj. something widely known

logo – n. a symbol that is used to identify a company and that appears on its products